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Ello Group Ltd Terms & Conditions

1. Key Definitions

1.1. Free Gifts – complimentary item or benefit provided to a subscriber

1.2. Gifts with purchase – promotional offer a subscriber can receive when they sign up or renew

1.3. Household – group of individuals who share the same residential address and living space, such as a family or housemates in a single dwelling

1.4. Introductory Offers – special promotion provided to new customers when they first sign up

1.5. Membership – subscription-based access to our products

1.6. Trials – limited time where you can access the membership benefits for free or at a reduced cost before committing to a paid subscription


2. Acceptance of Terms and Conditions

2.1. These terms and conditions incorporate Ello Group’s Privacy Notice, which can be accessed through our mobile apps and websites.

2.2. The agreement between us is only formed when you accept these terms and conditions.

2.3. By accepting these terms and conditions you are agreeing to us providing you with a digital account and a membership as described below.

2.4. We will commence provision of the membership immediately upon commencement of your subscription

2.5. These terms contain important information about your membership.

2.6. By accepting these terms and conditions you legally warrant that you can enter a binding contract, and you are at least 16 years old.


3. Account Creation

3.1. Account Registration: To create a digital account, you must provide a valid email address. This email address will be used for account verification and communication purposes.

3.2. Email Verification: Upon registration, you will be required to either (a) set a password, or (b) verify your email and use a code provided


4. Membership term

4.1. Except where clause 4.7 applies, your membership is continuous and will automatically renew on your renewal date for the agreed reoccurring term unless you notify us via our in app cancellation process, further details of which are available under our FAQs.

4.2. Membership reminders will be issued for annual renewing products (only) to the email address registered to your account.

4.3. It is your responsibility to advise us of a new email address so we can keep your details up to date.

4.4. You can find your renewal/expiry date of your membership or upgraded product in the account section of the mobile app.

4.5. Your membership will not automatically renew if you were not required to enter your payment details when you subscribed for our service.

4.6. If you have an annual subscription and upgrade to include a monthly subscription for an additional product, any additional subscription will expire at the same time as your annual subscription if you opt to cancel.

4.7. For memberships created in association with an offer through a third-party company, the membership will be governed by the agreement between us and the third party. If the offer ends, we reserve the right to revoke your membership at any time without notice. Additionally, if there are any restrictions or minimum criteria for providing the membership, these must be met to maintain access.


5. Fair Use of Trials and Introductory Offers

5.1. Trials and Introductory offers are available to new customers only and are generally limited to one per household. This is to help us ensure fair access to the offer and prevent misuse.

5.2. We understand that modern living arrangements EG. Shared accommodation, multi-dwelling units, or halls of residence may involve multiple individuals who are not part of the same household in these cases we will monitor use to ensure they are genuine and not attempts to bypass the Trial or Introductory offer limits

5.3. Each individual is generally eligible for one Trial or Introductory offer. They are intended to give new users a chance to experience our product before committing to a paid subscription.

5.4. We may monitor Trial and Introductory usage by using data you provide us with, or we collect, such as device information, usage data or contact details this is covered in our Privacy Notice

5.5. If we detect misuse of a Trial or Introductory offer, we may cancel related accounts or end your Trial or Introductory offer early.


6. Billing and Payments

6.1. Payments must be made using a valid payment method.

6.2. By agreeing to an auto renewing product, you are giving us permission to take subsequent payments from the same payment method.

6.3. If you wish to change your payment method, you will need to contact us before a payment is due.

6.4. Upgrades will be charged to your existing payment method, or you can pay with a valid alternative.

6.5. Pro-rata charges may apply if you upgrade or cancel before your next payment (monthly or annual) is due.

6.6. Prices include VAT.

6.7. Refunds or credits are not provided if you cancel your membership within the current term.

6.8. We may change our prices from time to time; any price changes will apply no earlier than 14 days following notice to you and will take effect on the date your next payment is made. If you do not want to accept a price change you can cancel your membership before the change takes effect. Details on how to cancel can be found in our FAQs.


7. Your Rights

7.1. Under the Consumer Cancellation Regulations, you are entitled to a ‘cooling off period’ and have 14 days from the day you agree to these terms to cancel your subscription. Your service is provided from the time of subscription. If you cancel within the cooling off period, you will be entitled to a refund of your subscription fee.  However, we do have the right to charge you for any services consumed by you during that 14-day period.

7.2. The 14-day statutory cooling-off period applies only to the initial agreement and does not extend to subsequent renewal or reoccurring payments, which continue the existing agreement.

7.3. You will become eligible for Free Gifts after the 14-day cooling off period, or after you have satisfied any other bespoke criteria defined in the offer terms from time to time.

7.4. You can cancel your subscription at any point prior to your renewal/expiry date as per 4.4. If you're in a trial period, we reserve the right to remove your access to the product or remove any Introductory offer or Free Gift you may have been given.


8. Terms of Use

8.1. Memberships are exclusively digital, and our products are accessible immediately via our mobile apps. You must have a compatible mobile phone that runs the minimum operating system, as detailed in our app listing on the respective app stores. Offers advertised via our service may not be available for use in conjunction with any other offers at participating venues or service providers.

8.2. Some offers within our mobile apps may be visible without a valid membership. Use of discounts will not be available without a valid membership.

8.3. No Membership should be transferred to anyone else.

8.4. A Membership can only be used by the named member, in accordance with the specific terms of each offer.

8.5. We use reasonable endeavours to keep the details of venues who are participating in offers up to date.

8.6. Venues are entitled to withdraw from our service or to change the terms and conditions applying to their offers.

8.7. Members will benefit from any additional venues which join after the membership has started.

8.8. Members may also benefit from 3rd Party offers that may be available from time to time.

8.9. Participating venues may check the validity of your membership.

8.10. When using any other products which are made available to you as part of your membership, the specific terms and conditions for those products will apply.


9. Code of Conduct

9.1. As a member, you agree to conduct yourself in a respectful manner whilst interacting with our partners’ venues.

9.2. This includes but is not limited to adhering to the venues’ rules and policies, treating staff and other patrons with respect, and refraining from disruptive or inappropriate behaviour.

9.3. Failing to comply with these standards may result in the termination of your membership.


10. Legal & notices

10.1. Our liability

10.1.1. Nothing in this agreement excludes or limits our liability for:

10.1.2. Death or personal injury caused by our negligence.

10.1.3. Fraud or fraudulent misrepresentation.

10.1.4. Any other matter for which it would be illegal for us to exclude or attempt to exclude our liability.

10.1.5. We accept no liability for the availability of participating venues, or any terms, conditions or exclusions offered by participating venues.   Where you receive services and/or purchase food/drinks from any participating venue, any rights that you may have in relation to defects in the services/food/drinks are against the relevant participating venue. We accept no liability for any lack of enjoyment or adverse experiences at any of the participating venues. We reserve the right not to be involved in any dispute between you and any venue.

10.1.6. We do not give any warranty in respect of any goods or services provided by third parties which are accessed through, or displayed on, our site other than our own services.

10.1.7. We accept no liability for the availability of participating venues including any lack of availability resulting from events outside our reasonable control, for example pandemic related lockdowns or changes to venue operating models due to pandemic restrictions.

10.2. Written communication

10.2.1. Applicable laws require that some of the information or communications we send to you should be in writing. When using our site, you accept that communication with us will be mainly electronic. We may contact you by e-mail, push notification or provide you with information by posting notices on our website(s). For contractual purposes, you agree to this electronic means of communication and you acknowledge that all contracts, notices, information, and other communications that we provide to you electronically comply with any legal requirement that such communications be in writing. This condition does not affect your statutory rights.

10.3. Notices

10.3.1. All notices given by you to us must be via letter to Ello Group Ltd, Birkby Grange, 85 Birkby Hall Road, Birkby, Huddersfield, HD2 2XB. We may give notice to you at either the e-mail or postal address you provide to us when registering with us, or in any of the ways specified in clause 6.2 above. Notice will be deemed received and properly served immediately when posted on our website, 24 hours after an e-mail is sent, or three days after the date of posting of any letter. In proving the service of any notice, it will be sufficient to prove, in the case of a letter, that such letter was properly addressed, stamped and placed in the post and, in the case of an e-mail, that such e-mail was sent to the specified e-mail address of the addressee.

10.4. Waiver

10.4.1. Failure by us to enforce any of these terms and conditions will not prevent us from subsequently relying on, or enforcing, them.

10.5. Severability

10.5.1. If any court or competent authority decides that any of the provisions of these terms and conditions are invalid, unlawful, or unenforceable to any extent, the term will, to that extent only, be severed from the remaining terms, which will continue to be valid to the fullest extent permitted by law.

10.6. Third party rights

10.6.1. A person who is not party to these terms and conditions shall not have any rights under or in connection with it under the Contracts (Rights of Third Parties) Act 1999.

10.7. Entire agreement

10.7.1. These terms and conditions and any document expressly referred to in them constitute the whole agreement between us and supersede all previous discussions, correspondence, negotiations, previous arrangement, understanding or agreement between us relating to the subject matter of these terms and conditions. Nothing in this clause limits or excludes any liability for fraud.

10.8. Law and jurisdiction

10.8.1. This agreement shall be interpreted in accordance with the law applicable in the geographical area in which you live and shall be subject to the jurisdiction of the courts in that area.



11. Information about us

The products and services are operated by 3 companies within Ello Group Ltd group of companies as follows:

11.1.  tastecard, and coffee club are owned and operated by Taste Marketing Ltd, a company registered in England and Wales under company number 05545626 and with its registered office at Birkby Grange, 85 Birkby Hall Road, Birkby, Huddersfield, HD2 2XB. The VAT number is 220 9026 46

11.2.  gourmet society is owned and operated by Simard Limited, a company registered in England and Wales under company number 06655278 with its registered office at Birkby Grange, 85 Birkby Hall Road, Birkby, Huddersfield, HD2 2XB. The VAT number is 220 9026 46.

11.3.  hi-life is owned and operated by hi-life Diners Club Limited, a company registered in England and Wales under company number 03940640 with its registered office at Birkby Grange, 85 Birkby Hall Road, Birkby, Huddersfield HD2 2XB. The VAT number is 220 9026 46.